New Addition to Lexicon's Business Development Team

Filed under: Uncategorized, Announcements

My name is Julie Clark, the newest team member of the Business Development Team at Lexicon Technologies: I am the company's new Marketing Communications Manager. Before my arrival, Lexicon didn't have a dedicated internal marketing staff - instead everybody did a little bit of what they could do, when they had time to do it. Sometimes this wasn't very often because everybody is so busy taking care of day to day things. My job will be to manage corporate communications and keep the information flow open and consistent.

One priority for me will be to keep our customers informed on Repair Engine®, our online Repair Management System by communicating improvements, new features and benefits (there are lots of them!), and maybe a series of tips to better utilize this program. I will also be managing the content of LexiconTech.com, and specifically have an initial project to oversee a new look and feel to our current website to better communicate how a relationship with Lexicon can benefit Enterprise and Service customers.

My past professional experience has been in marketing communications, though for the last several years I've been away from the corporate world to focus on my family. Previously, I held marcomms positions at Snapper Inc., a manufacturer of commercial and residential lawn mowers, and at Acuity Brands, a provider of lighting fixtures and services. In both positions I worked as the liaison between the company and it's employees and the internal and external advertising agencies. I managed the web content and created copy for external product communications items including brochures, sales sheets, mailings, trade show giveaways, banners, hang tags and other POP materials. Coming from marketing products in those roles, to Lexicon which is a service provider is definitely a change for me, but in the end it is all the same concept; communicate the benefits Lexicon can provide to our target customers and tell the story over and over in lots of different, tangible, and compelling ways. Hopefully, you'll notice the difference in the frequency and quality of our marketing communications soon.

After all, it isn't enough just to do a good job - it helps if the market also knows about the good job we're doing.